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Farnam introduces Horseshoer’s Secret® Concentrate

October 17, 2006     E-mail this page to a friend!

Now with 25 mg of Biotin to help support Healthy Hooves

PHOENIX – October 17, 2006 – Maintaining healthy hooves may be the biggest challenge horse owners face when it comes to caring for their horses. Horseshoer’s Secret® was scientifically developed to ensure your horse receives a balanced blend of the essential ingredients developed to build strong, healthy hooves.

Studies show* that adding five to 30 mg of biotin daily to food results in improved hoof wall quality. Horseshoer’s Secret Concentrate now provides 25 mg of biotin per serving. Furthermore, the new concentrated formula allows for a reduced serving size of just two ounces.

In addition, Horseshoer’s Secret Concentrate provides a complex medley of protein, essential amino acids, vitamins, chelated minerals, yeast culture and omega-3 and omega-6 fatty acids in a new concentrated pelleted form.

A healthy hoof should be firm and resilient, yet flexible. New hoof wall is produced at the coronary band, in much the same way fingernails grow. It grows very slowly, about one-quarter of an inch per month, requiring from six to nine months to grow out completely. Because the hoof grows so slowly, it is preferable to prevent damage, rather than to try and repair damage once it has occurred.

Horseshoer’s Secret® Hoof Supplements help support cracked hooves and weak hoof walls, maintain normal hoof growth and help hooves hold shoes longer.

The American Farrier’s Association advocates: Proper care of the feet of your horse can have profound effects on the soundness of the animal. Proper care can forestall many costs of horsekeeping. You should do all you can to prevent disease, at any cost.

Horseshoer’s Secret, Official Products of the American Farrier’s Association, also offers a full range of topical products to maintain and protect your horse’s hooves – both inside and out.

Horseshoer’s Secret® Deep-Penetrating Hoof Conditioner is high in essential fatty acids and natural moisturizers. The exclusive pine-tar free formula penetrates to condition and protect hooves like no other hoof dressing. Avocado oil penetrates deep to stimulate collagen production at the coronary band.

Glycerine attracts moisture to the hoof while mineral oil helps lock it in. It helps restore damaged hooves and prevents cracks, splits and contracted heals while enhancing color, sheen and texture of the hooves. The 32-ounce bottle comes with a brush-top applicator for ease of use.

Horseshoer’s Secret® Thrush Treatment Aid is used in the treatment of thrush in horses due to organisms susceptible to Copper Naphthenate. This FDA approved formula is waterproof and provides protection without bandaging. Thrush is a disease of horses’ hooves characterized by a thick, black, foul-smelling discharge. Left untreated, thrush can cause damage to the support structures of the hoof – possibly leading to long-term damage.

Horseshoer’s Secret® Hoof Sealant locks in natural moisture in dry conditions to aid in preventing cracked and brittle hooves and locks out excessive moisture in wet, soggy conditions that could lead to soft hooves. The bottle comes with a dauber-cap for ease of application. It is a quick-drying waterproof formula that gives hooves a showring shine.

The original Horseshoer’s Secret® Pelleted Hoof Supplement helps build strong, healthy hooves from the inside. The balanced blend of essential nutrients includes; 15 mg of biotin per six ounce serving, plus chelated minerals, essential amino acids, yeast culture and omega-3 and omega-6 fatty acids. If any of these building blocks are lacking, the quality and strength of the hoof will suffer, and so could your horse.

“The new Horseshoer’s Secret Concentrate formula provides an increased amount of biotin combined with all the key elements contained in the original formula, but in a concentrated form that is easier to feed,” said Sean Reichle, product manager for Farnam Horse Products. “When used in combination with the three topical treatments that were scientifically formulated to address the most common hoof problems, they provide a program that will maintain and protect your horse’s hooves inside and out.”

In 2004 the American Farrier’s Association (AFA) partnered with Farnam Companies, Inc. to officially recognize the company’s Horseshoer’s Secret brand products. This alliance is designed to help expose more horse owners to the Horseshoer’s Secret products and their benefits, as well as educate them on the importance of regular hoof care and the advantage of hiring an AFA farrier. For more information on the AFA, go to or call (859) 233-7411.

Celebrating 60 years of sharing your passion for animals, Farnam Companies, Inc. is a leader in the animal health products industry. For information about Farnam Horse Products, in the U.S. call toll free at (800) 234-2269, direct at (602) 285-1660 or visit

Farnam – We Make Life Better for Animals and Their People