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Farnam has revolutionized deworming with IverEase™

January 8, 2006     E-mail this page to a friend!

PHOENIX (July 27, 2005) – Since 1984 Farnam has delivered over 80 million doses of ivermectin paste to U.S. horse owners. Since that time syringe application has been the only way to administer this popular dewormer. Now Farnam changes that by introducing IverEase™ the first and only on-feed ivermectin available. This conveniently packaged ivermectin makes life easier for horses and their owners.

IverEase is packaged in a strip containing five small cups. A full strip will treat a 1,250-pound horse, that’s 250 pounds per cup. Horse owners count the cups to match their horse’s body weight, peel back the cover and pour the powder on the feed: easy, fast and effective.
IverEase provides broad-spectrum parasite control against large and small strongyles, pinworms, ascarids, and bots. This palatable powder is the only on-feed solution for ivermectin protection, saving the time and energy a syringe application requires.

“To better meet consumers’ needs, we have taken the top dewormer (ivermectin) and created a simple way to apply it with our new on-feed formula,” said Jeannie Miller, president of Farnam Equine Pharmaceuticals. “IverEase is as easy as count, peel and pour. One cup for each 250 pounds your horse weighs.”

Farnam is kicking off the IverEase launch by offering instant savings and mail-in rebates that cover the full purchase price, see stores or web site for full details.

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“Offering free product through coupons and mail-in rebates is our way of encouraging customers to try IverEase and experience how easy deworming can be,” Miller said. “Parasite control is now simpler to administer and has the added assurance of the IverEase 100 percent satisfaction guarantee, providing horse owners with peace of mind.”

For more information on Farnam dewormers, the official dewormers of AQHA, or other horse products, in the United States call toll free at (800) 234-2269, direct at (602) 285-1660 or go to Farnam Companies, Inc. was founded in 1946 and is a leader in the animal health products industry.

Farnam – We Make Life Better for Animals and Their People