The Racing Journal Logo

Horse Racing Alberta wins Best of Show for third year in a row


November 8, 2006     E-mail this page to a friend!

Edmonton, AB (Nov. 8) — Horse Racing Alberta recently received awards in four categories at the Canadian Agri-Marketing Association (CAMA) Awards including Best of Show for a 3rd consecutive year. The annual CAMA Awards recognize excellence in marketing and communications within the national agricultural sector.

The branding campaign “The Horses – There’s A Horse For Everyone” won the following categories:
Best of Show – Consumer Directed Campaigns
Consumer Directed Campaigns – Television/Radio
Consumer Directed Campaigns – Education Materials
Consumer Directed Campaigns – Sales Support Materials

“It is always an honour to be recognized for our marketing efforts outside of the horse racing industry,” says Dr. David C. Reid, Chairman and CEO of Horse Racing Alberta. “Horse racing and breeding are proud partners in agriculture and we are thankful for the acknowledgement given by CAMA. I’d like to thank our industry partners and our advertising agency Y&R for another successful year.”