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Breeders’ Cup launches $500k Pay Day promotion with 20 simulcast outlets


October 23, 2012     E-mail this page to a friend!

The Breeders’ Cup has announced the launch of its $500K Pay Day promotion that will be conducted in partnership with 20 simulcast outlets, up from 17 in 2011, across the country. This is the second year that the Breeders’ Cup is offering this co-promotion with its simulcast partners.

The $500K Pay Day promotion is available at four simulcast sites in TRJ—The Racing Journal territory: Emerald Downs, Portland Meadows, Lincoln Race Course, and Horsemen’s Park.

The digital initiative provides all registered fans with a mystery “voucher” worth at least $2, with some worth as much as $5, $10, $20, $50, $100, $500, and $1,000. One lucky fan will be randomly assigned a $500,000 voucher. Contestants will receive their digital voucher via email after registering online and must take the voucher to their participating track on November 3 to see what it’s worth.

Registration for the promotion is open now and closes on Wednesday, October 31, at 11:59 p.m. Eastern Time, allowing all fans near a participating site the opportunity to sign up online. Fans can register now at http://PayDay.BreedersCup.com. Tracks will also advertise the promotion through their website, social media, track programs and other marketing channels in order to increase participation.

The 20 participating sites are Aqueduct Racetrack, Belmont Park, Calder Race Course, Charles Town Races, Emerald Downs, Golden Gate Fields, Gulfstream Park, Horsemen’s Park, Lincoln Race Course, Keeneland, Meadowlands Racetrack, Winners Bayonne–Meadowlands, Pimlico, Laurel Park, Monmouth Park, Portland Meadows, Remington Park, Saratoga Raceway, Suffolk Downs, and Sunland Park.

“Portland Meadows offers a great venue to watch great sporting events and the Breeders’ Cup is a great sporting event,” said track Portland Meadows General Manager Will Alempijevic. “We are excited to partner with the Breeders’ Cup in the $500K Pay Day promotion. It gives our customers one more reason to come to the track and enjoy the World Championships and experience live racing first hand. We hope one of our customers gets the $500,000 voucher and others cash in for the consolation vouchers.” In addition to simulcast wagering on the Breeders’ Cup races on November 3, Portland Meadows has a full card of live racing, with first post at 1:00 p.m.

Portland Meadows will feature the Grey Goose “Down the Stretch” cocktail at all of its bars and restaurants in a commemorative Breeders' Cup take home glass. Also, the Portland Meadows Turf Club will be open with a special Turf Club buffet.

Portland Meadows schedule:
9:00 a.m.—doors open
10:05 a.m.—first post at Santa Anita
10:30 a.m.—Beer-B-Q Tent opens, featuring a Breeders’ Cup Brewfest
11:50 a.m.—first Breeders’ Cup race (Santa Anita race #4)
1:00 p.m.—first post at Portland Meadows

To register for the $500K Pay Day promotion and pick your simulcast site, go to http://PayDay.BreedersCup.com.