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Breeders’ Cup launches Zenyatta microsite in advance of World Championships

October 12, 2010     E-mail this page to a friend!

(photo by (c)Breeders' Cup/Todd Buchanan 2009) will feature daily updates and exclusive content

The Breeders’ Cup has announced the launch of, a Zenyatta-focused website built in advance of the 27th World Championships, November 5 and 6 at Churchill Downs, where she will attempt to become the first American Thoroughbred to ever go 20-0.

The site, which will be cross-sharing content with Zenyatta’s official website, will serve as an information resource on all things Zenyatta as it relates to the Breeders’ Cup. Features of the site include:

 • Daily updates from Zenyatta’s barn—including video and images exclusive to the site

 • Bio and pedigree information

 • Photos, video and interesting facts about Zenyatta

 • Bios and information on “Team Zenyatta,” including owners Jerry and Ann Moss, jockey Mike Smith, and trainer John Shirreffs

 • Streams from Zenyatta’s Facebook and Twitter (@2010Zenyatta) feeds

“She is the star of the show. We wanted to create an environment where people could interactively engage and share in the Zenyatta phenomenon and where we could help educate a broader audience that may be new to Zenyatta, working with her team to provide some behind the scenes access.” said Peter Rotondo, Vice President of Media and Entertainment for the Breeders’ Cup.